Urban Media Urban Media

The Growing Momentum of Ocean Advocacy.

It all begins with an idea.

Ocean health advocacy has seen a rise in global engagement, thanks in part to increasing public awareness and scientific research. The United Nations Decade of Ocean Science for Sustainable Development (2021-2030) has been a major driving force, encouraging international cooperation to enhance marine conservation and sustainable use of ocean resources. Nonprofits like Oceana, The Ocean Cleanup, and Sea Shepherd continue to lead direct-action initiatives, targeting illegal fishing, plastic waste removal, and policy reform.

In addition, high-profile global events such as COP28 and the UN Ocean Conference have brought ocean issues to the forefront of climate discussions. These forums provide a platform for policymakers, scientists, and activists to push for stronger protections, funding for ocean research, and international cooperation.

Read More
Urban Media Urban Media

Key Advocacy Efforts and Policy Wins.

It all begins with an idea.

Marine Protected Areas (MPAs) Expansion: Nations are increasingly committing to expanding MPAs, with a goal of protecting 30% of the world’s oceans by 2030 (the "30x30" initiative). Countries like the U.S., Canada, and Australia have designated new protected marine zones, while the recent High Seas Treaty aims to regulate conservation efforts in international waters.

  1. Plastic Pollution Reduction: With the EU’s Single-Use Plastics Directive and the push for a Global Plastics Treaty, governments are tightening regulations on plastic production and waste management. Companies are also shifting toward biodegradable and reusable packaging solutions.

  2. Sustainable Fishing Practices: The World Trade Organization (WTO) Agreement on Fisheries Subsidies aims to curb harmful subsidies that contribute to overfishing. Meanwhile, organizations like the Marine Stewardship Council (MSC) promote responsible seafood consumption through certification programs.

  3. Blue Carbon Initiatives: Efforts to protect and restore marine ecosystems, such as mangroves, seagrasses, and salt marshes, are gaining traction. These ecosystems act as natural carbon sinks, playing a critical role in climate mitigation strategies.

  4. Blue Carbon Initiatives: Efforts to protect and restore marine ecosystems, such as mangroves, seagrasses, and salt marshes, are gaining traction. These ecosystems act as natural carbon sinks, playing a critical role in climate mitigation strategies.

Read More
Urban Media Urban Media

Challenges Facing Ocean Advocacy.

It all begins with an idea.

Despite these advancements, ocean advocacy faces several barriers:

Enforcement Gaps: Many policies lack proper enforcement, allowing illegal fishing, habitat destruction, and pollution to persist.

  • Corporate Resistance: Industries reliant on unsustainable ocean practices often push back against stricter regulations.

  • Climate Change Impacts: Rising ocean temperatures, acidification, and extreme weather events threaten marine life, undermining conservation efforts.

  • Funding Shortages: Many conservation projects struggle to secure long-term funding for research and implementation.

Read More
Urban Media Urban Media

What’s Next for Ocean Health Advocacy?

It all begins with an idea.

To drive lasting change, ocean advocacy must continue pushing for:

Stronger Policy Implementation: Governments must back conservation commitments with clear enforcement mechanisms.

  • Public-Private Collaboration: Businesses and advocacy groups should work together to develop sustainable ocean-based economies.

  • Increased Scientific Research & Innovation: Advancements in ocean monitoring, renewable marine energy, and biodegradable materials can support conservation efforts.

  • Greater Public Engagement: Individuals can contribute through sustainable seafood choices, reducing plastic consumption, and supporting marine conservation initiatives.

Read More